Android Nougat-powered Panasonic Eluga I2 Activ launched: Faces stiff competition

Panasonic Eluga series smartphones are quite popular in India and are pitted against handsets from brands like Xiaomi, Motorola, Micromax and others. Now the company has expanded the series with a new model – Eluga I2 Activ – that takes on the sub-Rs. 10,000 priced phones in the market. Panasonic Eluga I2 Activ is strategically configured to attract buyers, but the phone is greeted with tough competition from its rivals. Handsets like Xiaomi Redmi 4, YU Yunique 2, Moto E3 Power and others pose

Panasonic Eluga I2 Activ is strategically configured to attract buyers, but the phone is greeted with tough competition from its rivals. Handsets like Xiaomi Redmi 4, YU Yunique 2, Moto E3 Power and others pose an imminent threat to the newly-launched Eluga I2 Active. But the company is optimistic about its success.

“With the launch of Eluga I2 Activ, we aim to target users who wish to own stylish and selfie camera-specific smartphones. This smartphones comes with 5-inch HD display which can be easily carried in your pocket and used on-the go. Consumers nowadays prefer using their smartphones as an everyday
pocket camera,” Pankaj Rana, Business Head – Mobility Division, Panasonic India, said in a statement. Panasonic Eluga I2 Activ features a metallic body with a large camera module at the back and visible

Panasonic Eluga I2 Activ features a metallic body with a large camera module at the back and visible antenna lines. The overall design of the phone is in line with most budget smartphones in the market. In terms of specifications, the handset has an 8MP rear-facing camera with LED flash and a 5MP front snapper.

Sadly, unlike many phones in its price range, the Eluga I2 Activ lacks a fingerprint scanner. “A recent research by Counterpoints Research stated that nearly 33 percent of users prioritise a better selfie camera or fingerprint sensor for their next smartphone purchase,” Rana said. But does it justify the missing feature that has become a standard across most budget and premium phones?

Panasonic Eluga I2 Activ is powered by a 1.2GHz quad-core MediaTek MT6737 chipset with 1GB or 2GB RAM and 16GB expandable storage up to 128GB. The handset comes with a 2,200 built-in battery, supports 4G VoLTE and weighs 133 grams. Panasonic Eluga I2 Activ with 1GB RAM is priced at Rs. 7,190 and the higher-end model with 2GB RAM costs Rs. 7,990. With these specs and price, the Eluga I2 Activ stands a slim chance against Xiaomi Redmi 4, which was launched recently in India for Rs. 6,999.

In comparison, the Redmi 4 comes with a 13MP rear facing camera with dual LED flash and PDAF and a 5MP front snapper. The handset has a massive 4,100mAh battery, which is almost twice as much as the Eluga I2 Activ and there is 2GB RAM in the base model. Joining the list of better value specs, the Redmi 4 also has a fingerprint scanner at the back of its metallic body, which is missing in the Eluga I2 Activ.

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